I’m Natalya, a marketing professional with over a decade of experience in strategy, design, and visual communication.

Utilizing a holistic design approach, I bring a unique perspective to tackling digital product design objectives.
#Work
Introducing an app that redefines Home Furnishings Buying experience for customers and planet well-being.
Defining the visual implications of the product's VP.
Aligning physical experience with product design objectives
#About me
I'm a creative thinker who grew up surrounded by mathematicians and engineers, an environment that nurtured both my analytical and imaginative sides and profoundly shaped my career path.

Throughout my journey, I've worn many hats - from sales and strategic marketing to visual communication and spatial design - amassing a rich blend of commercial experience and a comprehensive view of the product lifecycle.

A lifelong passion for visual communication ultimately led me to UX/UI design, where I merged my business acumen with a refined eye for aesthetics.

Today, I'm driven by the joy of designing user experiences for both physical and digital products, blending cross-industry practices for maximum efficiency and results.
“I believe that outstanding design emerges from the synergy of various disciplines, considering the multiple touchpoints it affects, including individual, organizational, and environmental well-being.”
#Experience
Philip Morris International
Brand Retail Consumer Experience Supervisor
Apr 2019 - Nov 2020
Fedoriv Marketing Agency
Strategist
March 2014 - Aug 2014
OBI Group Holding
Head of Marketing
Jan 2010 - Feb 2014
see full resume
#Expertise
End-to-end product design

Spatial Design

Branding

Art Direction

Marketing Strategy

Project Management