I’m Natalya, a Product Designer with over a decade of experience in strategy, design and visual communication.

Utilising holistic design practice, I offer a unique perspective on tackling digital product design objectives.
#Work
Introducing an app that redefines Home Furnishings Buying experience for customers and planet well-being.
Defining the visual implications of the product's VP.
Aligning physical experience with product design objectives
#About me
I'm a creative mind who grew up in a family of mathematicians and engineers. This environment exposed me to both creative and analytical thinking, shaping my world-view and my future career.

My journey began in sales at a multinational corporation, but my eye for details led me to excel in the visual merchandising department. Over the years, I've worn various hats, from sales to strategic marketing to visual communication and spatial design, gaining invaluable commercial experience and a holistic perspective on product lifecycle.

My unwavering interest in the visual aspects of products, neuroaesthetic, and user-centric design drew me towards digital product design. This recent addition to my skill set allows me to merge my business acumen with an innate eye for visual design.

Today, I find joy in designing user experiences for both physical and digital products by blending cross-industry practices for maximum efficiency and results.
“I believe that outstanding design emerges from the synergy of various disciplines, considering the multiple touchpoints it affects, including individuals, organisations, environment, and well-being.”
#Experience
Philip Morris International
Brand Retail Consumer Experience Supervisor
Apr 2019 - Nov 2020
Fedoriv Marketing Agency
Strategist
March 2014 - Aug 2014
OBI Group Holding
Head of Marketing
Jan 2010 - Feb 2014
see full resume
#Expertise
End-to-end product design

Spatial Design

Branding

Art Direction

Marketing Strategy

Project Management